April 25, 2006, 12:00 AM

EBay launches a fixed-priced web site for U.S. shoppers

Online auction giant eBay Inc. has launched eBay Express, a web site within the eBay marketplace that allows U.S. shoppers to find new items at fixed prices from qualified eBay merchants.

Online auction giant eBay Inc. has launched eBay Express, a web site within the eBay marketplace that allows U.S. shoppers to find new items at fixed prices from qualified eBay merchants and buy them immediately. It is the first time eBay has offered an online shopping cart.

EBay Express features products from U.S.-based eBay merchants that sell items at fixed prices and accept PayPal. Only merchants with a history of selling successfully on eBay with a positive feedback score of 98% or better and total accumulated feedback of 100 points or more are eligible.

The site is geared toward convenience-oriented online buyers who typically buy new items and want to make their purchases quickly, without waiting for an auction-style listing to end, eBay said.

“EBay Express is for buyers who prefer a more conventional online shopping experience,” said Bill Cobb, president, eBay North America. “We think eBay Express will attract new buyers to eBay and inspire existing eBay buyers to use eBay even more.”

Shoppers can pay for items from multiple merchants with a single click using a credit card or PayPal. All payments are secured and are covered by purchase protection that allows U.S.-based buyers to recover the full purchase amount from merchants who do not deliver items as promised.

The new site uses a search engine that returns search results based on relevance and learns based on user selections. Users can browse within categories such as apparel and accessories, computers, consumer electronics, health and beauty, home and garden, jewelry and watches, musical instruments and sports memorabilia.

During the site’s preview phase-which began yesterday and will last for several weeks-eBay will be gathering user feedback and making enhancements, the company said. The site can be reached via a link on the eBay home page or at EBayExpress.com

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