E-commerce sales at The Bombay Company Inc. dropped 25% in 2005 to $15.9 million compared with $21.2 million in 2004. Total company sales decreased year-over-year 1.9% to $565 million from $576 million.
Bombay, No. 191 in the Internet Retailer Top 400 Guide to Retail Web Sites, is taking several steps and hiring new personnel to jumpstart its direct-to-consumer sales, which decreased 26% to $19.8 million in 2005 from $26.9 million the previous year primarily because of the decline in Internet sales, the company says.
The company recently hired Steve Duchelle, formerly with RadioShack Corp., to be its new vice president of electronic commerce. In October Bombay named Justin Lewis its new senior vice president and chief marketing officer. Lewis is in charge of all Internet marketing and new business initiatives.
Bombay, which uses Amazon Services as a third-party services provider, plans to grow web sales by doubling the amount of customer names and e-mail addresses in its marketing databases, the company says in its recently issued year-end earnings report. “Recent investments in technology are expected to help the company more effectively manage its customer databases and increase the effectiveness of its direct marketing efforts across all channels,” Bombay says.