April 18, 2006, 12:00 AM

Neeps launches a niche site for a small market

Neeps’s newest e-commerce web site is MyLittleK9.com, a site devoted to products for small dogs. The rationale, says Neeps, is that owners of small dogs don’t want to search through products for larger breeds.

Kurt Peters

Executive Editor

Demonstrating the power of the Internet to serve niche markets, Neeps Inc. has just launched a web site serving a small market – literally. Neeps’s newest e-commerce web site is MyLittleK9.com, a site devoted to products for small dogs. The rationale, says Neeps, is that owners of small dogs don’t want to search through products for larger breeds.

MyLittleK9.com is Neeps’s 14th e-commerce site. Other Neeps sites include ActiveK9.com, PetCareCentral.com, RabbitCentral.com, CritterStore.com, AnimalCages.com, QualityDogTreats.com, HealthyPetStore.com, TheKittyStore.com, MyFreeHamster.com, FerretMart.com, BuyDingo.com and NeepsWholesale.com.

Neeps says it plans to launch another 25-30 sites this year. Neeps launched its first online store-The FerretStore.com-in 1994.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement