April 18, 2006, 12:00 AM

Google strengthens its grip on site searches in March

In March, consumers conducted 42.7% of their Internet searches on Google vs. 36.4% in March 2005, comScore Networks Inc. reports. Americans conducted 6.4 billion searches online in March, up 10% from February and 15% from a year earlier.

Kurt Peters

Executive Editor

Google continues to solidify its grip on the online search market, even as the number of searches grows. In March, consumers conducted 42.7% of their Internet searches on Google vs. 36.4% in March 2005, comScore Networks Inc. reports. Americans conducted 6.4 billion searches online in March, up 10% from February and 15% from a year earlier. The month-over-month increase was the largest in the past twelve months, comScore says.

Consumers performed 2.7 billion search queries on Google, followed by 1.8 billion on Yahoo sites, 849 million on MSN-Microsoft and 376 million on Ask Jeeves/Ask Network.

Market share by search in March this year and March 2005 was:
Google Sites, 36.4%, 42.7%
Yahoo Sites, 30.6%, 28%
MSN-Microsoft Sites, 16.5%, 13.2%
Time Warner Network, 8.9%, 7.6%
Ask Jeeves/Ask Network, 5.5%, 5.9%

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