April 17, 2006, 12:00 AM

88% of young online adults will make online purchases by 2010

The number of young adults ages 25 to 34 who make online purchases will increase to 31 million by 2010, representing about 88% of the online young adult population, according to a new report from JupiterResearch.

Kurt Peters

Executive Editor

The number of young adults ages 25 to 34 who make online purchases will increase to 31 million by 2010, representing about 88% of the online young adult population, according to a new report from JupiterResearch. About 27 million young adults made online purchases in 2005, Jupiter said.

Total online retail spending of young adults will reach more than $28 billion in 2010 and will represent about 20% of overall online retail spending, according to Jupiter’s “Demographic Profile of Young Affluents: The Young, Rich and Active.” Average annual online retail spending per young adult buyer will increase to $902 in 2010, up 46% from 2005.

Jupiter also found that young affluent adults have high online tenure-78% have five or more years of online experience, compared with 64% of the overall online population. They also are more likely to have broadband access at home, with 64% using high-speed connections versus 56% of average users.

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