SAN FRANCISCO (April 4, 2006) – Leading digital and direct marketing agency Carat Fusion today announced that Scott Sorokin has been named as president of the agency, effective April 3, 2006. Sorokin will oversee the agency’s strategic direction as the leading member of its executive team.
Sorokin, age 45, is an experienced marketing executive with a proven track record of strategic leadership, with more than 20 years of multidisciplinary background in direct and integrated marketing.
Most recently, Sorokin was the global account lead at MRM Worldwide overseeing the agency’s relationship with Intel Corporation. He was responsible for digital marketing and driving the integration of global marketing programs.
Prior to MRM Worldwide, Sorokin served as the managing director of Modem Media/Digitas West, responsible for the merger of Digitas and Modem’s offices in San Francisco. Sorokin was also the co-founder and managing director of Grey Interactive Worldwide, one of the first interactive agencies in the world. He was responsible for providing leadership and development for Grey business units developing interactive media, as well as integrated marketing strategies and creative development for clients.
Before the advent of the digital marketplace, Sorokin distinguished himself as an executive creative director in both television and print advertising, creating numerous advertising and marketing solutions for a wide range of clients, such as Coca-Cola, Braun, Prudential, Gillette, Hasbro and IBM. He has received numerous industry awards including One Show, Clio, Art Director’s Club, Communications Arts and Mobius.
“It’s a great honor to join the leadership team of Carat Fusion and have the opportunity to build upon its success,” said Sorokin. “Marketers are facing new opportunities and challenges as they connect with consumers and build relationships in today’s shifting media marketplace. Carat Fusion has a proud history of digital marketing innovation and leadership to address these challenges.”
Sorokin replaces former president Toby Gabriner, who left in December 2005. In the interim, Sarah Fay, the president of Isobar U.S., was serving as acting president of Carat Fusion. She will continue to serve as president of Isobar U.S., the global full-service digital network created by U.K. firm Aegis Group plc.
“Scott’s knowledge of digital marketing combined with his leadership skills and agency experience make him a strong fit for Carat Fusion,” said Sarah Fay, president of Isobar U.S. “This is an exciting time for Carat Fusion, as it continues to be on the forefront of many of the trends in digital marketing. This is a chance to build on the agency’s solid track record in delivering innovative marketing programs to further engage consumers with brands.”
Carat Fusion is a full-service digital and direct marketing agency offering creative development, media planning & buying, data intelligence, search engine marketing, customer relationship marketing, affiliate marketing and internet development services.
In the last year, Carat Fusion has added several high-profile brands as clients, including Eddie Bauer, eFax Napster, Motorola and Network Appliance. It works with a range of leading Fortune 1000 business-to-consumer and business-to-business brands on a variety of digital and direct marketing campaigns.
ABOUT CARAT FUSION
Carat Fusion, a leading digital and direct response marketing agency, focuses on building engagement between consumers and brands. With headquarters based in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York. Carat Fusion is a part of Aegis’ Carat, the world`s largest independent media agency with more than $15 billion in worldwide billings. Carat Fusion clients include adidas, Gateway, Hyundai, Kodak and Pfizer, among others. For more information on Carat Fusion’s services, go to www.caratfusion.com. Carat Fusion is also a part of Isobar, Aegis’ global network of digital companies.