April 6, 2006, 12:00 AM

Sponsored Case Study by: Truition

(Page 2 of 2)

Satellite radio is one of the fastest growing and most dynamic consumer electronic categories, and the Truition platform helps Sirius stay ahead of the competition by allowing it to adjust and implement discounts and promotions in real time.

“Changes to the site can be implemented quickly, and because of our flexible presentation layer, Sirius does not need a software engineer to do it,” says Langlois. “Sirius can also create custom business rules unique to their operational and marketing needs, allowing for a tailored approach to retailing based on customer behavior patterns.”

“Our goal is to make the Sirius Store the most convenient way to purchase and subscribe to satellite radio, while catering to the specialized needs of our shoppers,” adds Downing. “The flexibility of the Truition platform helps us better manage the entire shopping experience.”

A key benefit of Truition’s on demand solution is that Sirius pays only for the capacity and functionality it uses, while benefiting from general upgrades made to the application in new releases.

“Truition is focused on constant innovation, refining and further developing our CMS technology to meet growing market demands. Unlike typical software release cycles that can be as long as 12-18 months, Truition provides updates on a regular 60-day cycle,” says Langlois. “This ensures Truition clients are always at the leading edge of e-commerce technology, without incurring capital costs internally.”

“Our work with Truition has made it possible to build a customized e-commerce solution that meets the needs of our subscribers and our brand objectives in ways that other solutions could not,” says Downing.

The flexibility afforded to Sirius has not only given its online store a point of differentiation over that of its rival satellite radio provider, but also made it possible to build a deep, lasting relationship with customers, which all retailers know is the key to long-term success.


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Up to $70 in instant savings available, compliments of Sirius and Truition

Click here for access to savings.

Founded in 1998, Truition is a provider of On Demand eCommerce solutions. The company enables enterprise and mid-market organizations to effectively outsource key elements of their online operations. Truition’s line of On Demand storefront, auction and sales channel automation products are used by some of the world’s most recognizable brands. Additional information on Truition is available at www.truition.com.

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