April 5, 2006, 12:00 AM

Infrastructure issues? The doctor is in

Urban fashion retailer DrJays.com unveils homegrown e-commerce software package for companies seeking online infrastructure.

Dr. Jay’s, a multi-channel retailer of urban, hip-hop fashion, has introduced ESRP, a software package targeted at companies looking to break into the Internet retailing business or seeking infrastructure upgrades. Its first customer, which the company declines to identify, goes online with the system later this month.

Dr. Jay’s is making a big push to leverage its in-house technology to support other companies and boost the Dr. Jay’s bottom line, says president Hymie Betesh.

The ESRP e-commerce platform includes the following modules, which can be purchased as a whole or individually: purchase order creation, customer service, warehousing, product management, marketing, order tracking, general administration, financials reporting and e-mail promotions.

Dr. Jay’s, No. 304 in the Internet Retailer Top 400 Guide to Retail Web Sites, began as a single New York store in 1975 and now operates 19 stores in the New York area as well as its e-commerce site, DrJays.com. The company hit $12.4 million in online sales last year, a 35.7% jump over 2004’s $9.1 million, according to Internet Retailer estimates.

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