April 5, 2006, 12:00 AM

DVD e-retailer takes off to the Great White North

DeepDiscountDVD debuts Canadian e-commerce site to jump into what it sees as a growing but underserved market.

Bill Briggs

Senior Editor

Infinity Resources Inc. has expanded its DeepDiscountDVD brand into the Canadian e-commerce market with the launch of its new web site, DeepDiscountDVD.ca. The company sees the Canadian market as growing but underserved.

DeepDiscountDVD.com launched in February 2001, and heavily promotes its lowest total price guarantee. Parent Infinity Resources also operates DVDPlanet.com, No. 382 in the Internet Retailer Top 400 Guide to Retail Web Sites.

Initial marketing efforts for the Canadian site include targeting online shopping and price comparison sites as well as e-mail campaigns and radio promotions in Canada’s major markets. The new site offers approximately 40,000 DVDs that ship from a Canada-based distribution center. Customer service support is handled at Infinity’s headquarters in Itasca, IL.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Seth Barnes / BLOG_ROOT

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

Advertisement