April 3, 2006, 12:00 AM

Former eBay exec to head up marketing at Become.com

Become Inc. has named Tony Pecora vice president of business development, sales and Internet marketing. For Pecora the appointment is a kind of “David and Goliath” move: from an established e-commerce giant to a smaller start-up.

Paul Demery

Managing Editor, B2B E-commerce

Become Inc. has named Tony Pecora vice president of business development, sales and Internet marketing. For Pecora the appointment is a kind of “David and Goliath” move: from an established e-commerce giant to a smaller start-up.

“It’s an exciting change,” Pecora says. “My experiences at eBay have taught me a lot about building and expanding a highly successful Internet business, and I’m bringing that expertise to my new role.”

Pecora, formerly eBay’s senior director of Internet marketing and business development, says it was tough to leave the online auctioneer; however, the intrigue of working on new systems with new technology sealed the deal.

“The Become technical and product teams have developed a search engine based on innovative technology. These technical and product foundations provide the business team a lot to work with,” he says. “Also, anytime you decide to make a leap to a small company, part of the decision comes down to faith in the team. I’m not only impressed with the technical, product and business teams at Become, I also believe they are going to continue to build in a big way.”

Become.com is a new search engine and comparison shopping site that helps online shoppers find product reviews and buying information on products and shop for those products from brand name retailers from across the web.

The company offers its merchants an extremely high return on investment on each advertising dollar they spend on the Become platform, Pecora contends. “In general, traffic from comparative shopping engines converts to sales at the highest rate on the Internet. At Become.com, we’re helping shoppers find the best information about their buying decision so they are ready to purchase when they click to our merchant partners.”

During the last three years Pecora managed the growth of eBay’s Internet marketing programs both domestically and internationally. He also managed strategic partner relationships with search engine players including Google, Overture, Inktomi, MSN, Yahoo and Shopping.com. Additionally, he was responsible for the strategy and business development efforts behind helping large retailers and manufacturers develop sales channels on eBay. In total he worked at eBay for more than four years. He previously held positions at AltaVista and Compaq Computer Corp.

 

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