- Movielink and Akimbo Deliver ‘Real Relevance’ to Consumers using ChoiceStream’s Personalization Solutions

Movielink and Akimbo Deliver ‘Real Relevance’ to Consumers using ChoiceStream’s Personalization Solutions

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• 1-to-1 personalized recommendations that promote discovery
• Relevant recommendations for all users – even first-time visitors
• True scalability

Instead of using a pattern-matching, or collaborative filtering approach to personalization, ChoiceStream bases recommendations on consumers’ actual preferences – on the reasons they like what they like – enabling companies to dig deeper into their inventory and make meaningful recommendations that match consumers’ interests. Traditional approaches to personalization rely solely on clickstream data, which is notoriously unreliable, or require large amounts transaction data that is often missing from back catalog or non-mainstream content. These ‘long tail’ content recommendations – often the most useful and the most profitable – are brought to light only by ChoiceStream’s personalization solution. ChoiceStream’s licensable software solution is automated and proven to deliver 1-to-1 personalization to millions of consumers simultaneously for some of the world’s largest sites and services.

About ChoiceStream
ChoiceStream, the leading personalization solutions provider, delivers real relevance to consumers and real results to businesses providing services online, on TV and on mobile devices. Relied on by the world’s largest networks, including AOL and Yahoo!, ChoiceStream’s patent-pending personalization solutions and expert client services build brand, increase retention and drive profitability by automatically delivering the most relevant content and products to each consumer. For more information, please visit www.choicestream.com.

About Movielink
Movielink (www.movielink.com) is an online movie download service offering U.S. broadband customers an extensive selection of recently released films and classic movies covering every genre, from action, comedy, drama, family and romance to sci-fi, horror and thrillers. The service is owned and operated by Movielink, LLC, a joint venture of Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. Movielink content offerings are drawn from the current releases and vast libraries of those studios as well as from those of Walt Disney Pictures, 20th Century Fox and leading independent studios.

About Akimbo
With the Akimbo Service, your wish is on demand™. Akimbo was named “Best of What’s New” by Popular Science and accepted 2005 Digital World Innovations and CES Best of Innovations 2005 awards. With 12 patent applications featuring more than 150 patent claims, Akimbo is the first company to deliver digital-quality video-on-demand to any television via a broadband-Internet connection. Akimbo has offices in San Mateo, Calif. and is a privately held company funded by Kleiner Perkins Caufield & Byers, Draper Fisher Jurvetson, Sprout Group and Zone Ventures. For more information, visit www.akimbo.com.