March 29, 2006, 12:00 AM

Gap grows 2005 online revenue a modest 6%

Gap last year grew web sales 5.68% to $595 million from 2004’s $563 million. Total sales declined 1.5% year-over-year to $16 billion.

Despite the fact that Gap Inc. had a significant amount of online downtime as it overhauled all three of its e-commerce sites at once, the retailer still posted a modest increase in 2005 web sales.

For 2005, Gap, No. 22 in the Internet Retailer Top 400 Guide to Retail Web Sites, grew web sales 5.68% to $595 million from $563 million in 2004, while total sales declined 1.5% year-over-year to $16 billion.

OldNavy.com is now Gap’s leading e-commerce site with 2005 web sales of $268 million, an increase of 13.5% from $236 million in 2004. By comparison 2005 web sales for Gap.com declined 1.2% to $233 million from $236 million while BananaRepublic.com stayed the same with online sales of $91 million in both 2005 and 2004.

Overall the web accounted for 4% of Gap’s total 2005 sales vs. 3% of all sales in 2004.

Gap made substantial upgrades to a variety of its web programs and applications, including product content management, marketing content management, promotions and pricing management, personalization, the core e-commerce platform, order management, inventory management, customer contact, fraud prevention, and analytics. The project caused Gap to miss a significant portion of the online back-to-school shopping season.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement