March 27, 2006, 12:00 AM

Kevin Ertell heads interactive marketing at Borders Group

Kevin Ertell, former vice president of e-commerce at Tower Records, is heading up multi-channel marketing programs at Borders Group as director of interactive marketing, Borders says.

 

Kevin Ertell, former vice president of e-commerce at Tower Records, is heading up multi-channel marketing programs at Borders Group as director of interactive marketing, Borders says.

“Kevin is leading out efforts in interactive marketing at every touch point with customers, including in-store interactive kiosks,” Michael Tam, senior vice president of marketing and e-commerce chief at Borders, tells InternetRetailer.com.

Among Ertell’s first undertakings at Borders was the Feb. 21 launch of Borders Rewards, which uses web analytics data on customer shopping behavior to issue offers targeted to customers’ interests, Tam says.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Melanie Lee / Mobile Commerce

Alibaba adds fingerprint security to its mobile payment app

Consumers with a new Huawei smartphone equipped with a fingerprint reader will be able to ...

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

Advertisement