March 22, 2006, 12:00 AM

Williams-Sonoma web sales grow 36% in 2005

Williams-Sonoma grew web sales 36.5% in 2005 to $766.3 million from $561.2 million in 2004. Total sales grew 12.3% to $3.59 billion.

Williams-Sonoma Inc. turned in another strong e-commerce performance for the fourth quarter and 2005.

In 2005 Williams-Sonoma, No. 20 in the Internet Retailer Top 400 Guide to Retail Web Sites, grew web sales 36.5% to $766.3 million from $561.2 million in 2004. At the same time, 2005 total sales grew 12.3% to $3.59 billion from $3.1 billion in fiscal 2004.

In the fourth quarter Williams-Sonoma posted web sales of $242.5 million vs. $178.7 million in the fourth quarter of 2004, an increase of 35.7%. Overall the web accounted for 22% of total in sales in 2005 compared with 18% in 2004.

Web sales are increasing in large measure because of the company’s strong multi-channel brands, according to Williams-Sonoma. “Approximately 60% of Internet revenue is generated by customers who recently received a catalog,” the company says.

But despite the overall growth in direct market sales to $1.5 billion in 2005-a 13.6% increase over combined catalog and web sales of $1.3 billion in 2004-Williams-Sonoma is closing down its Hold Everything brand, which sells home décor, storage and home accessories products. Hold Everything was one of Williams-Sonoma’s oldest multi-channel brands but a relative newcomer to e-commerce. The company mailed the first Hold Everything catalog in 1983 and opened the first store in 1985, but only launched HoldEverything.com in 2004.

Williams-Sonoma took a pre-tax charge of $13.5 million in the fourth quarter to close and consolidate Hold Everything into its other operations, the company says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Yevgeny Senkevich / E-Commerce

Why you should treat every SKU as its own line of business

Some items perform well in one marketing channel and not in another. Some bring in ...

FPO

Pat Dermody / E-Commerce

Five tips for unlocking the power of a digital retail circular

Digital circulars are a powerful tool to connect with consumers in real time. Here are ...

Advertisement