March 22, 2006, 12:00 AM

Redcats USA redesigns Chadwicks.com

The redesigned Chadwicks.com includes a “view all” feature that enables customers to see every item in a particular product category on one page vs. multiple pages. Other enhancements include larger images and more merchandise.

Mark Brohan

Research Director

Redcats USA is retooling and relaunching Chadwicks.com, one of its largest e-commerce sites. The new site features enhanced navigation and site search as well as faster check-out.

“The improved design of this web site will create a more comfortable and enjoyable online shopping experience for loyal customers, as well as capture a new share of the market,” says Chadwick’s executive vice president Christopher Gaigneux.

Chadwicks.com, a women’s apparel site, is the latest brand to move to a new information technology and e-commerce platform that Redcats, No. 25 in the Internet Retailer Top 400 Guide to Retail Web Sites, has been developing and implementing over the past year.

The redesigned Chadwicks.com includes a “view all” feature that enables customers to see every item in a particular product category on one page vs. multiple pages. Other enhancements include larger images, more merchandise, web-only specials and easier access to promotion codes.

With a fresh look and feel to its web site, Chadwick’s expects to target female Baby Boomers. “Baby Boomers make up a sizable portion of the Chadwick’s customer file, reflecting the increased number of people in this age group moving to the web to make purchases,” Gaigneux says.

 

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