WebSideStory Deploys HBX Analytics on Revlon`s VitalRadiance.com in Just a Few Days to Meet Crucial Product Launch Deadline
SAN DIEGO, March 20 -- WebSideStory, Inc. (Nasdaq: WSSI - News), a leading provider of on-demand digital marketing and customer analysis applications, today announced that Revlon, a world leader in cosmetics, skin care, fragrance and personal care, has implemented its award-winning web analytics solution across all of its major brand sites. Revlon selected WebSideStory over several other vendors because it felt the company was the most responsive vendor, as well as the best fit for its long-term needs. Earlier this year, WebSideStory helped Revlon meet an important launch date for its new Vital Radiance product by implementing its HBX Analytics solution on www.vitalradiance.com in just a few days. This enabled Revlon to get key visitor metrics right from the beginning. Vital Radiance is the first major color cosmetics brand sold at mass retailers created for women over 50 years old. Revlon`s other brands include Revlon®, Almay®, Ultima®, Flex®, Charlie® and Mitchum®.
“VitalRadiance.com is a key part of our marketing strategy so it was important to have the site fully instrumented at launch," said Angelyn McSwain, web manager for Revlon. "The WebSideStory team took the time to understand our needs and worked overtime to help us get our site measurement up and running."
Revlon`s goal is to introduce the new Vital Radiance product line to the 50+ audience, filling a gap that exists in the cosmetics marketplace for the unique needs of aging skin. The online environment is key to Revlon`s marketing because it enables the brand story to come to life in a more detailed, informative and interactive way. The Vital Radiance web site allows visitors to get a personal consultation, enroll for customized samples, create a shopping wish list, learn application tips and much more. McSwain and her team use HBX to gauge how well visitors are using each of these features and to track their overall progress in building a strong online community. Revlon also uses HBX to better understand what content visitors prefer in each section of the site, as well as compare visitor traffic spikes against its national television advertising plan.
"Revlon is a world leader in cosmetics and we are proud to help them with this important product launch," said Rand Schulman, CMO of WebSideStory. "Our team prides itself on being responsive to customer needs, whatever they may be. We look forward to helping Revlon achieve its goal of building a strong customer base and increasing sales."
HBX Analytics is a completely hosted, full-service visitor analysis solution that helps customers improve their online marketing and sales initiatives. HBX is a cornerstone of the WebSideStory Active Marketing Suite, the industry`s first suite of integrated, on-demand digital marketing applications including web analytics, site search, web content management, call center analytics, messaging analytics, and, later this year, keyword bid management.
For more information about WebSideStory, please visit www.websidestory.com.
Revlon is a worldwide cosmetics, skin care, fragrance, and personal care products company. The Company`s vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.vitalradiance.com and www.mitchumman.com. Corporate and investor relations information can be accessed at www.revloninc.com. The Company`s brands include Revlon®, Almay®, Vital Radiance®, Ultima®, Charlie®, Flex® and Mitchum®.
About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI - News) is a leading provider of on-demand digital marketing and customer analysis applications that improve online marketing, sales and business operations. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management, call center analytics and messaging analytics and, later this year, keyword bid management. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.