March 17, 2006, 12:00 AM

Fidelity Investments sponsors financial services store on Amazon.com

Fidelity Investments, which manages more than $1.2 trillion in assets, is sponsoring a financial services store that will showcase its 380 investment funds and other products on Amazon.com, Fidelity said today.

Kurt Peters

Executive Editor

 

Fidelity Investments, which manages more than $1.2 trillion in assets, is sponsoring a financial services store that will showcase its approximately 380 investment funds and other products on Amazon.com, Fidelity said today.

“There are great parallels between Fidelity and Amazon,” said Claire Huang, executive vice president of marketing for Fidelity Personal Investments. “Both companies have well-earned reputations for delivering great customer service and state-of-the-art online capabilities that educate and empower customers.” Fidelity is sponsoring the store under a marketing agreement with the Amazon Services division of Amazon.com Inc., Fidelity said.

Amazon.com Inc. is No. 1 in the Internet Retailer Top 400 Guide to Retail Web Sites.

Fidelity, which also plans to advertise throughout Amazon.com, says its presence on the top online retail site will give it access to millions of customer prospects and complement its current marketing efforts to expand its customer base. “This premier sponsorship-Fidelity’s first with a major retail distribution channel-will allow us to help a broader range of online consumers meet their financial goals,” Huang said.

The Fidelity-sponsored financial services store provides Amazon shoppers with full access to Fidelity’s retirement, mutual fund, brokerage, trading and college-saving products and services, plus information on tax tips and financial-advice books and a direct link to Fidelity.com. The store can be reached from Amazon’s home page by clicking “financial services” under the Amazon Services menu or the Fidelity Investments logo under the list of Amazon’s featured partners.

Clicking on a Fidelity product link in the financial services store, such as "Retirement" or "College Savings," takes a shopper to a Fidelity web site co-branded with Amazon.

 

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