NEW YORK, March 7, 2006 – NETexponent, a leading online performance marketing agency, announced today that Audible, Inc., the Internet’s leading provider of spoken audio entertainment, information and educational programming, has selected the company to manage and optimize its affiliate programs, media partnerships and search marketing efforts.
NETexponent will look to maximize order volume generated though a custom partnership network marketing channel, primarily by increasing resources devoted to recruiting and managing affiliates and media partners. The program will leverage the robust resources of NETexponent`s team-based approach, and generate a larger volume of valuable pay-for-performance orders.
Audible.com offers more than 27,000 digital audio programs that include The New Yorker, The New York Times, The Wall Street Journal, Forbes, Fresh Air, This American Life, The Ricky Gervais Show and 12,000 audiobook titles from top authors such as Stephen King, John Grisham, and Anne Rice.
“We’ve had a very successful affiliate and search program for several years and now want to take it to the next level,” stated Shoshana Zilberberg, senior vice president of marketing for Audible, based in Wayne, NJ. “NETexponent has the expertise, people, tools and connections with affiliates and media partners to make that happen.”
After engaging in an initial strategic planning process, NETexponent will focus on the growth, optimization and management of the custom partnership network made up of affiliates and media partners. Affiliates are website publishers who work on a pay-for-performance basis and are managed through automated processes. Media partners are publishers with high-volume potential with whom NETexponent develops one-to-one relationships, and who work on a cost-per-acquisition (CPA) basis.
In addition, NETexponent will provide Audible with pay-per-click (PPC) search management. The agency will set up, manage and optimize paid search keyword buys, including keyword selection, bid management and performance analysis. The overall plan will be optimized to the target CPA.
“Audible understands that successful affiliate programs need to be strategically integrated with search marketing campaigns,” said Peter Figueredo, CEO, NETexponent, based in New York. “Our unique holistic approach made us ideally suited to manage both of these efforts.”
Key to NETexponent’s effectiveness is its wealth of experience in effective customized affiliate marketing and media partnership programs, and its program flexibility. They agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order.
About Audible, Inc.
Audible (www.audible.com) is the leader in spoken audio entertainment., information and educational programming on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady® computer-based mobile devices. Audible has more than 90,000 hours of audio programs from 293 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store`s preeminent provider of spoken-word products for downloading or streaming via the Web. Among the Company`s key business relationships are Amazon.com, Apple Corp., Hewlett-Packard Company, Microsoft Corporation, Palm, Inc., XM Satellite Radio, PhatNoise Inc., Creative Labs, Texas Instruments Inc., and VoiceAge Corporation.
Audible, www.audible.com, www.audible.co.uk, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks. Other product or service names mentioned herein are the trademarks of their respective owners.
NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry`s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.