March 8, 2006, 12:00 AM

QVC tops the $800 million online domestic sales mark

TV and web retailer QVC Inc. grew its domestic web sales 13% in 2005 while total sales increased 12%.

Mark Brohan

Research Director

TV and web retailer QVC Inc. grew its domestic web sales 13% in 2005 while total sales increased 12%.

In 2005 QVC, No. 15 in the Internet Retailer Top 400 Guide to Retail Web Sites, grew its domestic e-commerce sales 13% to $835.2 from web sales of $739 million in 2004. Overall the web represented 18% of total domestic sales of $4.64 billion in 2005 compared with 2004 when e-commerce was 15% of total domestic sales of $4.1 billion. For 2005 total company sales grew 12%.

"QVC`s online success centers around our belief that we are one brand in our customers` eyes, regardless of the channel they choose to shop," says Bob Myers, vice president, merchandise, marketing and business development. "This multi-channel approach centers around continuing to elevate the customer experience online by leveraging the dynamic nature of our broadcast with broadband applications that are accelerating meaningful conversion to sales." carries more than 200,000 items in its online inventory and counts on QVC’s reach into more than 80 million U.S. households with cable TV access to drive sales.

On another front, staff members at QVC, owned by Liberty Media Corp., are reporting to a new boss. In October QVC named Michael George president and CEO. George became QVC president on Dec. 1 and will assume the role of CEO next month. He comes to QVC from Dell Inc., where he most recently served as the chief marketing officer and general manager of the U.S. consumer business unit.

Myers will speak at the Internet Retailer 2006 Conference & Exhibition in a session titled When TV and the Internet Merge, Web Shopping Explodes.


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