New York, March 6, 2006 – Today, Hitwise (www.hitwise.com), the leading online competitive intelligence service announced it has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and conversion tracking analytics into a single, intuitive interface.
The HitDynamics online marketing platform is currently used by agencies and website marketers to implement search marketing campaigns and track the success of their PPC, search engine optimization and affiliate marketing campaigns.
Initially, HitDynamics will operate independently and will continue to service its existing client base in Europe. In the coming months, Hitwise intends to leverage the HitDynamics technology in conjunction with its industry-leading Online Competitive Intelligence research, to deliver integrated services to its 1,200 global clients.
According to Andrew Walsh, CEO of Hitwise, "Hitwise is proud to announce this significant strategic acquisition, which will give our clients access to the first integrated platform that seamlessly leverages our unique, daily competitive intelligence data to drive cutting edge online customer acquisition, retention and optimization strategies. We think this is a powerful combination of technologies and data and is one of many initiatives Hitwise will undertake to help our clients better leverage Hitwise competitive insights.”
Financial terms of the acquisition have not been disclosed.
To request an interview with Hitwise CEO, Andrew Walsh, please contact Lizzie Babarczy at 212-380-2910 or firstname.lastname@example.org.
Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com.
For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com.