Kaon Interactive`s 3D Catalog Cuts Time-To-Market by 50% and Increases Visitors` Time on Site
Maynard, MA, March 1, 2006 – Kaon Interactive Inc. (Kaon), creators of 3D interactive marketing solutions that bring products to life, today announced the availability of the Kaon 3D Catalog™. Unlike any other capability available, the Kaon 3D Catalog lets users investigate moving parts, rotate, view and measure products from every angle, sample color options and explore unique features. Product manufacturers, distributors and retailers are able to deliver a rich, engaging customer experience by combining compelling 3D interactivity with relevant product information and messaging, resulting in an experience that is closest to an `in-store` encounter - increasing the likelihood to purchase.
Surprisingly affordable, and not just for large companies, the Kaon 3D Catalog now makes it possible for both large and small to mid-sized companies to bring entire product catalogs online or enhance existing, static websites. In addition, its interactivity and realism can be repurposed and applied across multiple formats such as websites, PDF`s, PowerPoint and kiosks.
Display Supply & Lighting, Inc. (DS&L;), a provider of interior display architectural luminaries, display supplies and accessories, recently deployed the Kaon 3D Catalog. The Illinois-based company was looking to reach more customers by offering a compelling online experience, while differentiating themselves from competitors. DS&L; was also frustrated with the cost of printing catalogs, which became outdated quickly as new products became available and existing ones were modified or discontinued. Furthermore, DS&L; wanted to arm its sales force and customer service representatives with a better knowledge and understanding of its products to deliver a superior, efficient customer experience.
"We literally put our marketing projects on hold once we saw Kaon`s 3D product models, and modified our marketing and website strategies," said Rob Cohen, vice president of DS&L.; "Using 3D interactivity was consistent with our marketing position as a technology leader. Kaon`s technology sets us light years apart from our competition and delivers an experience that compels customers to come back for repeat business, while providing them with 24/7 access to valuable product information."
Cohen continued, "Not only was the affordability of the Kaon 3D Catalog surprising, the manufacturers we represent immediately saw the value and wanted to partner with us."
From start to finish it took Kaon less than 90 days to convert 275 products into web-ready realistic models and transform DS&L;`s online product catalog to an interactive, dynamic experience. Since incorporating Kaon`s solution, DS&L; has experienced extraordinary results, many of which were unexpected.
DS&L; 3D Online Catalog Results
• Cut time-to-market in half
• Product manufacturers offset a substantial percentage of the investment in the Kaon 3D Catalog
• Increased breadth of products showcased on the web by 66%
• Reduced printing costs of product literature by over 33% annually
• Average stay on the website increased from 32 seconds to 3 minutes
• Increased prospect base
"The Kaon 3D Catalog provides DS&L; customers with an exciting, engaging way to interact and `take the hood off` products to really get a feel for them," said Gavin Finn, president and chief executive officer of Kaon Interactive. "This is a highly effective way to deliver comprehensive product information and messaging. The 3D Catalog delivers on the long-overdue promise of the web, by providing a visually compelling user experience with product messaging that users remember, increasing sales while also building customer loyalty. "
Key Features of the Kaon 3D Catalog
• Investigate moving parts, rotate, view and measure products from any angle; sample color options and explore features and benefits first hand
• Real-time, simultaneous type-and-search
• Multilingual capabilities (unlimited # of languages)
• Runs in any web browser and on all operating systems including Windows, Mac OS, Unix and Linux
• Repurpose across multiple formats such as websites, PDF`s, PowerPoint and kiosks
To learn more about Display Supply & Lighting, Inc., visit www.dslgroup.com. To experience DS&L;`s 3D Catalog, go directly to www.dslgroup.com/catalog/index.html .
About Kaon Interactive
Kaon Interactive, Inc. creates 3D interactive marketing solutions that bring products to life. Kaon`s 3D realism enables product manufacturers, distributors and retailers to deliver a rich, engaging customer experience by combining compelling product interactivity with relevant product information and messaging, resulting in an experience that is closest to an `in-store` encounter, increasing the likelihood to purchase.
Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating product offerings, shortening the buying cycle, reducing marketing and printing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 1,000 interactive applications to a wide variety of f ortune 500 industry customers including Dell, Sony, Ricoh, Panasonic, Cisco Systems, Juniper Networks, Nortel Networks, and Sun Microsystems, among others.
Kaon is privately held, with corporate headquarters in Maynard, Massachusetts and has a West Coast sales and service office in San Diego, California . To `experience` a demo and learn more about Kaon, visit www.kaon.com.
Darlene Hollywood/Heidi Boie
Darlene Hollywood Public Relations