February 28, 2006, 12:00 AM

The graying of the Internet

How older consumers are using the web.

Internet Retailer

Seniors-the 19% of the U.S. population who are 65 years and older-have lagged in Internet use. But now they are surpassing all other age groups when it comes to growth in online use. 11.5 million seniors regularly go online, and this number is expected to nearly double to 20.1 million by 2010, according to Jupiter Research. What’s more, the percentage of the senior population going online will increase steadily, Jupiter says. In 2010, online seniors are expected to represent half of the overall senior population, compared with about one-third in 2005. Online seniors also have higher average household incomes than offline seniors ($60,300 versus $31,992), and higher average household assets ($385,714 versus $178,083), according to Forrester Research. Seniors spent an average $281 online over a three month period, Forrester said.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...