Merchants Capture Unspent Consumer Dollars by Participating in Marketing Program
TIMONIUM, Md., Feb. 21 -- I4 Commerce, the leading provider of alternative payment solutions for multichannel retailers, today announced its ShopBillMeLater.com website activity grew 580 percent over Q4 2004 activity. Retailers that participated in the website, correspondence, offers and email programs reported that they grew sales during the holiday season. Significantly, analysis indicates 33 percent of these were incremental, coming from new customers to the retailers.
"With nearly 250 multichannel retailers now offering customers Bill Me Later as a preferred payment method, the power of our network to attract top- spending customers continues to grow," said Vince Talbert, vice president of marketing, I4 Commerce. "Bill Me Later users are typically affluent, family oriented, female shoppers who have not frequently purchased online, and network marketing is the most successful program to convert them to buyers. By tapping into our base with strategic and integrated marketing, retailers reach a customer they have not been able to fully capture online in the past - - all at minimal or no cost to the retailer."
ShopBillMeLater.com Marketing-Proven to Deliver High Lifetime Value Customers
Milestones of customer behavior driven by the marketing campaign include:
Higher spend: 75 percent more than other payment types
More Frequency: Purchased 30 percent more frequently
More Share: 33 percent of customers were new to the merchant having purchased from another Bill Me Later merchant before cross using at second merchant
Delivering active users: Conversion rates from the Marketing Programs reached as high as 11.6 percent
"We were able to track back 20 percent of our 4th quarter Bill Me Later sales specifically to the Marketing programs. In addition we found that 33 percent cross use, and a 167 percent increase cross use dollars versus last year," said Gary Lindsey, VP Marketing, eToys.
"Lamps Plus enjoyed 27 percent cross use in the fourth quarter and saw excellent results from the co-op marketing programs," said Christopher Cruz, Business Development Manager, Internet, Lamps Plus.
With Bill Me Later, customers who do not have a credit card handy, or prefer not to use a credit card online due to security concerns, simply provide basic information, such as date of birth, to make a purchase. Within seconds, qualified customers complete their purchase and receive a bill from Bill Me Later within 14 days, which they can pay in full or finance over time. The power of Bill Me Later is enhanced by the ShopBillMeLater marketing programs. For participating merchants, the marketing services team develops and implements tailored, integrated, high impact, multichannel marketing programs. These programs promote Web sites, products and offers across the Bill Me Later one million plus active user base to significantly improve marketing reach and increase sales at minimal to no cost to merchants.
Features of the ShopBillMeLater Holiday Marketing Program include:
* Dedicated special offers Web site (for regular sales, as well as special pages for key holiday shopping events)
* Seasonal e-mail messaging
* Home page promotions
* Merchant directory promotions
* Inclusion in direct mail marketing
* Package enclosures
* Statement inserts
About I4 Commerce
I4 Commerce`s network of alternative payment solutions helps multichannel retailers to attract, satisfy and retain customers at the point-of-sale. Through the company`s offerings, retailers can leverage consumer insight to make successful real-time retailing decisions that drive sales. More than one million consumers rely on the safety and convenience of I4 Commerce`s payment solutions when shopping online, via catalog and in-store to help save both time and money. I4 Commerce`s alternative payment solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit http://www.i4commerce.com/.
Marisa Dulyachinda or Jen Barlow