February 22, 2006, 12:00 AM

MLB.com looks for a hit with new online games section

A new games section is helping MLB Advanced Media diversify its online product base and attract even more attention from the more than 1 billion visitors who click on MLB.com every year.

Mark Brohan

Research Director

A new games section is helping MLB Advanced Media diversify its online product base and attract even more attention from the more than 1 billion visitors who click on MLB.com every year.

Every year MLB.com/Shop, No. 92 in the Internet Retailer Top 400 Guide to Retail Web Sites, benefits from streams of visitors who click on MLB.com to listen to or watch audio and video-streamed live baseball games, read baseball-related content, or use an interactive statistics database to slice and dice a player’s batting average. But MLB.com/Shop and MLB Advanced Media, the interactive media and Internet company of Major League Baseball, also keeps coming up with new products and merchandising ideas that keep baseball fans shopping and visiting, including the recent introduction of an online games section.

The new MLB.com Arcade provides online gamers with MLB.com original games and other favorites, including Scrabble, Zuma, Civilization and more, with new titles being added regularly.

“This addition to the site is another example of MLB.com’s commitment to provide fans with compelling and entertaining content,” says Noah Garden, senior vice president of e-commerce for MLB Advanced Media. “We believe it is the perfect compliment to the robust, exclusive baseball content that fans have come to expect of us.”

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