February 20, 2006, 12:00 AM

QuikDrop displays its eBay listings in 8 foreign languages

To accommodate growth in the number of international shoppers on eBay, QuikDrop International is launching this week a feature that lets shoppers view QuikDrop’s eBay listings in eight languages in addition to English, the company says.

 

To accommodate growth in the number of international shoppers on eBay, QuikDrop International is launching this week a feature that lets shoppers view QuikDrop’s eBay listings in eight languages in addition to English, the company says.

QuikDrop, which manages auction listings on eBay for consumers who use its chain of about 90 eBay drop-off stores, receives more than a third of its auction bids from consumers outside the U.S., co-founder Jack Reynolds tells InternetRetailer.com. “The international eBay buyer base is growing faster than the U.S. base,” he says.

To make international shoppers more comfortable about bidding on its listings, QuikDrop is launching a web-hosted language-translation service this week with Systran Software Inc. QuikDrop sends its web page content for each eBay listing across the Internet to Systran’s language-translation system, which takes several minutes to translate the content into French, Italian, German, Portuguese, Korean, Chinese and Japanese, Reynolds says. The translated content is then sent back to QuikDrop and stored on its servers, so that it can be viewed in any of the languages within seconds. QuikDrop listings display icons for each of the languages, allowing visitors to click on the language of their choice.

The service will cost QuikDrop “tens of thousands of dollars” per year, but will be worth it to accommodate foreign bidders, Reynolds says. “We do about 15,000 auctions a week, and 40% of our bidders are international,” he says.

Although most foreign bidders appear to have a good ability to read and write in English, he adds, the translation service will help to raise the credibility of QuikDrop’s listings with foreign consumers, some of whom have expressed concerns about dealing with sellers based outside of their home countries. “We want them to think we’re serious about international sales,” Reynolds says. “This will help to make it a seamless transaction.”

Reynolds also notes that by supporting activity among foreign bidders, QuikDrop expects to raise average bid prices.

 

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