February 17, 2006, 12:00 AM

Avon posts sharpest gain among apparel/beauty sites in January

Avon posted the sharpest year-to-year gain, 52%, in the number of unique visitors to apparel/beauty sites in January, with visits increasing to 3.5 million from 2.3 million a year earlier, Nielsen/NetRatings reports.

Avon, No. 21 in the Internet Retailer Top 400 Guide to Retail Web Sites, posted the sharpest year-to-year gain, 52%, in the number of unique visitors to apparel/beauty sites in January, with visits increasing to 3.5 million from 2.3 million a year earlier, Nielsen/NetRatings reports.

Old Navy experienced the second largest increase, with visits increasing 43% to 3.3 million from 2.3 million; followed by LLBean.com, up 39% to 3.2 million from 2.3 million; eBay Health and Beauty, up 36% to 4.5 million from 3.3 million; Zappos.com, up 32% to 2.9 million from 2.2 million; VictoriasSecret.com, up 23% to 4.3 million from 3.5 million; eBay Clothing, Shoes and Accessories, up 13% to 10.2 million from 9 million; eBay Jewelry and Watches, up 12% to 5.13 million from 4.57 million; The Gap, up 12% to 2.65 million from 2.37 million; and Lands’ End, up 9% to 2.5 million from 2.3 million.

EBay Clothing, Shoes and Accessories recorded the most traffic among the apparel/beauty sites in January, followed by eBay Jewelry and Watches, eBay Health and Beauty, VictoriasSecret.com, Avon, Old Navy, LLBean.com, Zappos.com, The Gap, and Lands’ End.

In the top 10 apparel and beauty sites ranked by time per visit in January, Mary Kay led with 51 minutes, 5 seconds; followed by Avon, 31 minutes, 23 seconds; Talbots.com, 19 minutes, 49 seconds; eBay Clothing, Shoes and Accessories, 18 minutes, 14 seconds; Spiegel, 17 minutes, 41 seconds; Blair.com, 17 minutes, 7 seconds; VictoriasSecret.com, 16 minutes, 27 seconds; Lands’ End, 14 minutes, 50 seconds; Chadwick’s, 14 minutes, 21 seconds; and Eddie Bauer, 14 minutes, 17 seconds.

Also in January, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:

Food & Beverage 1,556.7
Apparel & Jewelry 1,148.0
Home & Garden 883.9
Print Publishing 785.2
Personal Care 692.6
Toy & Hobby 167.2
Automotive Supply 66.7
Recreational Gear 58.5

 

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