February 16, 2006, 12:00 AM

CustomOutfitters.com to launch in March with personalized products

Selling merchandising ranging from bumper stickers to hiking gear, CustomOutfitters.com will launch next month as a site where consumers and other retailers can design their own screen-printed or embroidered products, co-owner Bill Broadbent says.

Paul Demery

Managing Editor, B2B E-commerce

Selling merchandising ranging from bumper stickers to T-shirts and hiking gear, CustomOutfitters.com will launch next month as a site where consumers and other retailers can design their own screen-printed or embroidered products, Bill Broadbent, co-owner of CustomOutfitters.com LLC, tells InternetRetailer.com.

The site is being designed so that other retailers or membership organizations will be able to use free software from CustomOutfitters.com to build their own online store within CustomOutfitters.com and set their own retail prices, Broadbent says. CustomOutfitters will not charge a fee for the stores, but will share in the revenue from online sales, he adds.

Site users will have access to clip art, printing fonts and colors for use in design products. CustomOutfitters will then forward the designs to its suppliers for production and fulfillment.

CustomOutfitters.com was designed from the ground up by an in-house team using open-source technology, including an Apache web server, Java integration software and AJAX and Python rich media technology, says co-owner and technology head Cody Pisto.

“We wanted to do this in-house to make sure we could make the level of integration and workflow as easy as possible for users,” he says.

CustomOutfitters.com LLC also plans to launch several additional niche sites for customized products, Pisto says.

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