February 15, 2006, 12:00 AM

Home Décor cannonballs into the pool business

Home Décor Products is expanding its online product lines with the launch of PoolClick.com, which offers pool, spa and hot tub supplies and outdoor living accessories.

Home Décor Products Inc. is expanding its online product lines with the launch of PoolClick.com, which offers pool, spa and hot tub supplies and various outdoor living accessories.

The company’s sixth site in the online home improvement retail space, PoolClick.com will feature pool supply brands including Aquabot, Hayward, Polaris, AquaCal and Raypak, as well as outdoor furniture lines from Windham Castings, Tropitone, O.W. Lee, Kingsley-Bates and others.

No. 111 in the Internet Retailer Top 400 Guide to Retail Web Sites, Home Décor Products says the new site is part of a continuing strategy to leverage its online marketing experience and vendor relationships to grab niche retail opportunities. Company executives see PoolClick.com complementing sister sites HomeClick.com, AbsoluteHome.com and Barbecues.com.

Home Décor Products’ Mike Golden will speak at the Internet Retailer 2006 Conference & Exhibition in an educational session titled What Venture Capitalists Expect of E-Retailers.

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