February 3, 2006, 12:00 AM

Shopzilla posts largest December traffic increase among top shopping sites

Shopzilla.com had the largest increase in traffic among the top 10 online shopping sites, with visits increasing 57%in December from a year earlier, Nielsen/NetRatings reports.

Kurt Peters

Executive Editor

Shopzilla.com had the largest increase in traffic among the top 10 online shopping sites, with visits increasing 57% to 22.4 million in December, up from 14.3 million a year earlier, according to Nielsen/NetRatings.

CircuitCity.com experienced the second largest increase, with visits increasing 49% to 15.2 million in December from 10.2 million in December 2004. Ranked third was Target, where visits rose 42% to 24.8 million from 17.5 million; followed by Overstock.com, up 29% to 18.9 million from 14.7 million; Shopping.com, up 21% to 23.1 million from 19.1 million; Wal-Mart Stores, up 17% to 27.9 million from 23.8 million; eBay, up 13% to 57.3 million from 50.9 million; Amazon, up 13% to 48 million from 42.6 million; and Dell, up 6% to 18.5 million from 17.5 million.

The top site in number of visits was eBay, followed by Amazon, Wal-Mart Stores, Target, Shopping.com, Shopzilla.com, BestBuy.com, Overstock.com, Dell and Circuitcity.com.

Also in December, General Mills Inc. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:

General Mills Inc., 334.3
L.L. Bean Inc., 256.2
Hydroderm Beverly Hills, 238.1
Limited Brands Inc., 229.7
Altria Group Inc., 205.1
The Procter & Gamble Co., 154.2
Hasbro Inc., 112.3
The Gillette Co., 106.9
Coach Inc., 94.5
BP p.l.c., 88.1

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