February 2, 2006, 12:00 AM

Site search helps Kinetic Fountains triple sales

Sales at KineticFountains.com grew three-fold last year over 2004, largely due to an expansion of its product line supported by an effective site search function, company owner Brian Godwin says.

Sales at Specialty Living Inc.’s KineticFountains.com grew three-fold last year over 2004, largely due to an expansion of its product line supported by an effective site search function company owner Brian Godwin tells InternetRetailer.com.

Kinetic Fountains, founded in 1998, specializes in selling table-top, wall, garden and other variations of water fountains for homes and offices. In recent years, it has tripled sales year-over-year thanks to an expanded product line, an effective search engine marketing strategy, and a site search tool that serves up more useful results to site visitors, Godwin says.

With its total number of total SKUs up 30% over the past year to nearly 3,000, it has boosted sales with the Ecomm/Search site search tool from Nextopia Software Corp., Godwin says. “Site search is extremely important to our growth,” he says. “And the larger we grow, site search becomes even more important.”

The Nextopia site search application replaces a tool that came with Kinetic Fountain’s VP-ASP e-commerce platform, which is based on Microsoft technology and sold by Melbourne, Australia-based Rocksalt International Pty Ltd. But the VP-ASP site search feature could handle only limited replies to database queries, leaving it unable, for example, to produce an accurate list of results for “bamboo fountains” or for misspelled search terms.

Godwin says he chose the hosted Nextopia site search application because it offered the functionality he needed but at a cost far less than other search tools.

Sanjay Arora, CEO and founder of Toronto-based Nextopia, says the Ecomm/Search application is built on Linux technology and starts at about $1,000 a year for a site with up to 100,000 SKUs.

Specialized Living, Arden, NC, also plans to deploy the Nextopia site search tool on its two startup retail sites, PicnicFun.com, which sells picnic baskets and accessories, and SpecializedLiving.com, which sells water fountains, Godwin says.

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