Though more web surfers and shoppers are swapping out their dial-up connections for broadband, vast change will not happen overnight. In the meantime, web retailers have to ensure that customers with a dial-up connection can still access an e-commerce site in a quick and timely manner. But results among Top 50 retail categories vary widely, according to Gomez.
Based on the performance of the web’s top 50 retailers as measured by Gomez, consumer products retailers offered web shoppers the fastest dial-up connectivity in December.
The Gomez performance ranking reveals that visitors and shoppers with modems and dial-up connectivity could access a consumer products site in about 44.8 seconds. But the study also noted a wide difference among retail categories. For instance, it took visitors more than a minute – 63.4 seconds – to load a home or product page on an apparel and accessories site, Gomez says.
Site availability also varied widely. In December, dial-up users could access a consumer products site 97.3% of the time, followed by specialty retailers (97%), computer and electronics retailers (92%), mass merchandise sites (91.5%), and apparel and accessories retailers (90.5%).