January 23, 2006, 12:00 AM

The NFL names a database marketing manager

As the database marketing manager, Brian Fitzgerald will be in charge of maintaining a database of 15 million customers and help the NFL market across multiple channels, including e-commerce and catalogs.

Kurt Peters

Executive Editor

Brian Fitzgerald is the next manager of database marketing for the National Football League’s NFLShop.com.

As the database marketing manager, Fitzgerald will be in charge of maintaining a database of 15 million customers and help the NFL, No. 186 in the Internet Retailer Top 400 Guide to Retail Web Sites, market across multiple channels, including e-commerce and catalogs.

Today, the web accounts for about 50% of all sales at the NFL’s direct marketing arm and in 2005 NFLShop.com, which draws more than 2 million monthly visitors, generated e-commerce revenues of about $32 million.

Before joining the NFL, Fitzgerald for the last five years was director of commerce and development for the National Hockey League.

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