January 16, 2006, 12:00 AM

Online sales grow 33% week before Christmas, beating out total sales growth

Online sales for the week ending Dec. 25 grew 33% to $1.77 billion from $1.33 billion in the corresponding week a year earlier, but down significantly from $3.03 billion the week before.

Growth in online sales remained strong the week of Christmas, but sales fell off markedly that week from the prior weeks, comScore Networks Inc. reports. Online sales for the week ending Dec. 25 grew 33% to $1.77 billion from $1.33 billion in the corresponding week a year earlier, but down significantly from $3.03 billion the week before.

By comparison, total retail sales for the week ending Dec. 24 grew 25.5% vs. the corresponding week a year ago, reports ShopperTrak’s National Retail Sales Estimate. “Retailers got the holiday boost they were waiting for this season as the week leading up to Christmas turned in a strong performance with consumers taking full advantage of this year’s extended shopping season to purchase last minute items. Because of the extended season, many consumers capitalized on having Friday, December 23 off to finish their holiday shopping,” ShopperTrak reported. “Also, with Hanukah falling much later this holiday season (beginning at sundown Dec. 25) consumers may have procrastinated in Hanukah gift buying as well, giving the week an even bigger boost over 2004 when the holiday fell in early December. “

Online travel sales for week ending Dec. 25 were up 28% to $784 million from $611 million in the corresponding week a year ago, comScore reports.

While comScore reports weekly sales on a three-week lag, it reports that sales from Nov. 1 through Christmas totaled $18.11 billion, up 25% from $14.5 billion in the same period in 2004.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement