ANN ARBOR, MI (January 4, 2006) – Enlighten, a leading interactive agency developing innovative online experiences for major brands, today announced that it has hired John P. Gray as Director of Interactive Marketing, a newly created position. Mr. Gray will manage and grow Enlighten’s interactive marketing practice that includes online advertising, search engine marketing, email marketing and viral marketing campaigns.
“John will be instrumental in helping Enlighten expand and diversity our integrated service delivery, especially as it pertains to offering a more progressive combination of interactive marketing, web development, data analytics, and strategic consulting,” says Steve Glauberman, Enlighten`s CEO. “He has the right experience and energy to assure that Enlighten continues to create innovative campaigns and superior results for our growing client base.”
Mr. Gray, 32, comes to Enlighten from JWT in Detroit where, most recently, he has been a Partner and Associate Communications Director managing the team responsible for digital media planning for Ford Division, Bosch Automotive, Domino’s, Shell, and White Castle. Prior to that, he was Midwest Media Sales Manager for Away.com (Detroit) for a year. From 1999 to 2001, Mr. Gray was a Media Supervisor at Beyond Interactive (Ann Arbor) where his clients included Classmates.com, American Greetings, ThirdAge.com and GetConnected.com among others.
Earlier in his career, Mr. Gray was an eBusiness Technology and Security consultant to Deloitte & Touche (Detroit). He holds a bachelor’s degree in Business Administration from the University of Michigan Business School.
Enlighten (www.enlighten.com) is an interactive marketing, web development, data analytics, and strategic consulting firm building innovative online experiences for a diverse roster of brands including Audi of America, Sony, Pulte Homes, Hunter Douglas, Amgen, Comerica, Itron, and GMAC. Based in Ann Arbor, the privately-held firm was founded in 1983 and has been recognized by Advertising Age as one of the nation`s top interactive agencies.