January 10, 2006, 12:00 AM

Sales at specialty online retailer Thralow grow 57% in 2005

Thralow’s 2005 revenues reached $20.26 million from $12.89 million the year before, the company reports. December sales reached $5.02 million, 51% above $3.3 million in December 2004. The company reports it set sales records on three days in December.

Kurt Peters

Executive Editor

Thralow Inc.’s 2005 revenues increased 57% to $20.26 million from $12.89 million the year before, the company reports. Sales equaled $6 million in 2003.

December sales reached $5.02 million, 51% above $3.3 million in December 2004. The company reports that it set sales records on three days in December.

Thralow operates 22 specialty web sites. Its primary sites are Telescopes.com and Binoculars.com. Among the others are Peepers.com, Pans.com, SimplyHammocks.com and WeatherHunters.com.

Jon Thralow, director of marketing & technology, said the company’s move to new quarters in Proctor, MN, with more warehouse space played a significant role in the large revenue increase by allowing the firm to stock more product and to ship and receive product more efficiently. The company also implemented upgrades in technical infrastructure and software.

Sales at Telescopes.com reached $8.1 million in 2005, up 119% from $3.7 million in 2004. Sales on Binoculars.com rose 26% to $9.9 million from $7.8 million the year before.

“The only thing that will slow our growth is the ability of the company to install sufficient infrastructure,” says CEO Dan Thralow. “We will consider strategic partnerships and acquisitions, if necessary, to take advantage of the tremendous opportunity that remains online.”

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