Traffic at comparison shopping site Shopping.com increased 30% in November and December over the same two months in 2004, the company reported today.
Shopping.com says seasonal traffic began increasing on Nov. 14-a Monday-a full eight days earlier than the year before. It is expected not to diminish until this month as post-Christmas sales and gift card redemptions wind down.
Shopping.com, which is owned by eBay Inc., also reports a significant change in the types of products shopped for on Shopping.com. “While early adopter categories, such as consumer electronics, remain popular, in part due to significant price reductions in maturing products such as flat panel TVs and camcorders, the growth is now being seen in ‘taste-based’ products that appeal to a more mainstream audience: home and garden; clothing and accessories; kids and family; sport and outdoors,” Shopping.com reports. “For example, shoes and kitchen mixers were represented in the Top 50 overall product list on Shopping.com.”
The growth in soft-goods searches notwithstanding, Shopping.com reports the most popular searches were: • Microsoft Xbox 360 • Sony PlayStation Portable (PSP) • Canon PowerShot A610 • Apple iPod Nano • Canon Digital Rebel XT/EOS 350D • Canon PowerShot A620 • Canon PowerShot A520 • Canon PowerShot SD450/IXUS 55 • Apple iPod Mini • Nikon D50