January 4, 2006, 12:00 AM

As a category, specialty retailers provide the fastest site access

Specialty retailers provide customers with high broadband connections the fastest access to e-commerce sites, according to Gomez Inc. The index notes that customers with a high broadband connection can visit a specialty retail site in 4.9 seconds.

Specialty retailers provide customers with high broadband connections the fastest access to e-commerce sites, according to Gomez Inc.

Gomez’s index of the 50 largest web retailers notes that customers with a high broadband connection can visit a specialty retail site in about 4.9 seconds, compared to consumer products (5.1 seconds), apparel (5.1 seconds) computers/electronics (6.2 seconds) and mass merchants (6.4 seconds). When their site is accessed by a low broadband connection, consumer products sites provide the fastest average access at 11.3 seconds, Gomez says. The next fastest web retailing category is specialty (11.5 seconds), followed by computers/electronics (14.2 seconds) and mass merchants (14.9 seconds).

Web site performance, specifically how often a retailing site remains online despite frequent heavy traffic, also remains a key benchmark of how successful retailers are in meeting customer expectations. With a high broadband connection, shoppers could on average connect to a consumer products site 98.8% of the time, compared with 98.6% for specialty sites, 98.3% for computers/electronics, 98.2% for mass merchants and 96.5% for consumer electronics.


comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement