January 4, 2006, 12:00 AM

15 chains rank among the 20 top holiday sites, Majestic Research reports

A survey by Majestic Research released Dec. 20 as the holiday shopping season was winding down showed that of the 20 sites that consumers visited most frequently, 15 were chains’ sites.

Mark Brohan

Research Director

By several measures, retail chains did well online this past holiday shopping season. A survey by Majestic Research released Dec. 20 as the holiday shopping season was winding down showed that of the 20 sites that consumers visited most frequently, 15 were chains’ sites.

Here are the sites and the percent of respondents to Majestic’s survey who had visited them during holiday shopping, with their rankings in the Internet Retailer Top 400 Guide to Retail Web Sites, in parentheses. Retail chains are in bold:
1. Amazon, 54% (1)
2. Best Buy, 47% (10)
3. Wal-Mart, 47% (12)
4. eBay, 46% (unranked)
5. Target, 36% (13)
6. Overstock, 36% (19)
7. Circuit City, 30% (16)
8. Sears, 22% (6)
9. J.C. Penney, 21% (11)
10. Kohl’s, 19% (203)
11. Old Navy, 16% (parent Gap: 22)
12. Kmart, 15% (35)
13. The Home Depot, 13% (49)
14. Victoria’s Secret, 13% (53)
15. Half.com (eBay), 12% (unranked)
16. Bath & Body Works, 12% (unranked)
17. Bed, Bath & Beyond, 11% (95)
18. Macy’s 11% (parent: Federated: 51)
19. Buy.com, 10% (33)
20. Lowe’s, 10% (67)

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement