SCOTTSDALE, Ariz., Dec. 28, 2005 -- iCrossing, the largest independent search engine marketing agency, today announced that it has joined the Mobile Marketing Association (MMA). The MMA is an action-oriented organization dedicated to removing obstacles to market development, establishing standards and best practices for sustainable growth and advocating use of the mobile channel by brands and third-party content providers. iCrossing is the first search engine marketing agency to join this organization, demonstrating its forward-thinking approach to content distribution and brand marketing.
"Wireless is the next platform for connecting with customers and a key focus for growing our business in 2006 will be to aggressively pursue the mobile market," said Jeffrey Herzog, CEO of iCrossing. "Our affiliation with the MMA gives us direct access to the leading standards body for marketing via the mobile channel, which we see as one more application for enabling clients to connect with customers wherever, whenever and however possible."
iCrossing also is a member of the MMA`s Mobile Search Working Group, which is helping to define standards, best practices and business and technology requirements for this evolving medium. "iCrossing has joined a group of industry leaders, already within the association, whose goal is to drive impact on industry and overall rules of engagement for the mobile marketing ecosystem," says Laura Marriott, MMA executive director. "iCrossing`s expertise and participation in our mobile search working group will help facilitate the guidelines and best practices around the mobile search ecosystem for operators, advertisers and content providers."
Recognized as one of the nation`s leading interactive marketing agencies, iCrossing continues to drive the future of advertising by applying its Reverse Direct Marketing(TM) philosophy -- connecting with consumers at the exact moment they are looking for an advertiser`s business -- for clients across all industries.
About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. For more information, please visit http://www.mmaglobal.com.
Founded in 1998, iCrossing is the Agency and the Technology driving the future of advertising. Through proprietary and award-winning Reverse Direct Marketing(TM) (RDM) solutions including Natural and Paid Search Advertising, Market ReSearch(TM), Customer Analytics and Creative Services, iCrossing connects the world`s leading brands to their target audiences via desktop, mobile and emerging applications. Headquartered in Scottsdale, Arizona, iCrossing has offices strategically located in New York City, Chicago and San Francisco. For more information, please visit http://www.icrossing.com.