December 27, 2005, 12:00 AM

Netflix leads in overall bytes per second

Using an average that includes a high broadband, low broadband and dial-up connection, shoppers could access about 20.7 bytes of information per second on Netflix.com, according to Gomez Inc.

Mark Brohan

Research Director

Netflix Inc. provided visitors and shoppers with the most bytes per second in October, according to a new performance index by Gomez Inc.

The index of the web’s 50 largest retailers as ranked by annual e-commerce sales shows that customers using a high broadband connection, low broadband connection or dial-up on average could access about 20.7 bytes of information per second from Netflix.com. Netflix was followed by Eddie Bauer (15.8 bytes), Nordstrom (9.9 bytes), Blue Nile (9.4 bytes), Peapod (8.4 bytes), Sears (7.8 bytes), Dell (7.2 bytes), Zappos (6.7 bytes), Cornerstone Brands (6.7 bytes) and Quixtar (5.8 bytes).

Measuring how many bytes per second shoppers can download using multiple connections is a key indicator of web site performance and customer satisfaction. Overall shoppers could access an average of about 3.4 bytes per second on the 50 largest retail sites, according to Gomez.

Another key indicator of site performance is measuring the average of how long it takes a customer to access a retailer’s landing page. The Gomez index, which averages the access time for high broadband, low broadband and dial-up, notes that shoppers can access BlueNile.com in a blended time of 2.4 seconds, compared to Dell (3.6 seconds), Costco (4 seconds), Cornerstone Brands (4.1 seconds), Sears (4.1 seconds), FTD (4.3 seconds), Drugstore.com (5.2 seconds), Scholastic (5.5 seconds), Zappos (5.8 seconds) and Peapod (5.8 seconds). On average visitors and shoppers could access a Top 50 retail web site in about 12.8 seconds, Gomez says.

 

  Top 50 Performance Index: Optimization
October 1, 2005 - October 31, 2005
 
 
Efficiency Rating
 
Rank Site

(bytes/
second)

1 Netflix Inc. 20.73
2 Eddie Bauer
15.86
3 Nordstrom Inc.
9.91
4 Blue Nile Inc.
9.40
5 Peapod Inc.  8.48
6 Sears 7.88
7 Dell Inc. 7.28
8 Zappos.com Inc. 6.75
9 Cornerstone Brands 6.71
10 Quixtar Inc.  5.87
11 Avon Products Inc.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement

If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.

— Sebastian Gunningham, Amazon Sr. VP of Seller Services
Continue to site

Advertisement