Apple.com had the fastest growing web site in November, with visits increasing 57% to 30.8 million from 19.6 million a year earlier, according to Nielsen/NetRatings. Google was a distant second, with visits increasing 29% to 85.5 million in November from 66.4 million in 2004.
Other sites posting double-digit growth in November were Amazon, up 16% to 42.5 million from 36.7 million; MapQuest, up 13% to 35.1 million from 31.2 million; Real, up 12% to 34.4 million from 30.6 million; eBay, up 10% to 56.3 million from 51.1 million; and Yahoo, up 10% to 103.9 million from 94.4 million.
Yahoo recorded the largest unique audience in November, followed by Microsoft (96.1 million), MSN (91.3 million), Google, AOL (74.3 million), eBay, Amazon, MapQuest, Real, and Apple.
Also in November, Photobucket had the fastest growth rate among web brands, increasing 1,492% to 15.6 million from 983,000 a year earlier. MySpace posted the second fastest growth (752%), followed by Facebook (530%), Memgen.net (446%), Slate (390%), M&M;’s (364%), LimeWire (345%), Heavy.com (301%), Wikipedia (291%), and Mate1.com (265%).
Visitors aged 12 to 24 years are more likely than the average web user to visit the fastest growing sites, according to Nielsen. “Sites that strongly appeal to generation Y are those at which they can control the content,” said Gerry Davidson, senior media analyst. “It’s not surprising that many of the fastest growing sites fall into the social networking, blogging, and online member community genres.”
Photobucket is an image hosting site while MySpace, Facebook and Memegen.net are social networking sites. Slate is a current events site.