December 23, 2005, 12:00 AM

Hardware manufacturers get double-digit traffic growth in November

Visits to 8 of the top 10 hardware manufacturers sites increased by double digits in November, according to Nielsen/NetRatings. XM Satellite Ratio led the group, with visits increasing 93% to 2.03 million.

Kurt Peters

Executive Editor

 

Visits to eight of the top 10 hardware manufacturers sites increased by double digits in November, according to Nielsen/NetRatings. XM Satellite Ratio led the group, with visits increasing 93% to 2.03 million from 1.05 million a year earlier.

Apple experienced the second largest growth rate in November, with visits increasing 57% to 30.8 million from 19.6 million in November 2004; followed by Playstation, up 43% to 2 million from 1.4 million; IBM, up 32% to 3.3 million from 2.5 million; Bose, up 29% to 1.8 million from 1.4 million; Dell, up 17% to 17.5 million from 15 million; Hewlett Packcard, up 13% to 12.5 million from 11.1 million, and Sun Microsystems, up 13% to 2.6 million from 2.3 million; and Xbox, up 11% to 2.1 million from 1.9 million.

There was no change from November 2004 at Gateway, which recorded 2.3 million visits for the month.

Apple had the most traffic in November, followed by Dell, Hewlett Packard, IBM, Sun Microsystems, Gateway, Xbox, Playstation, XM Satellite Radio, and Bose.

In the top 10 hardware manufacturer sites ranked by time per visit were Apple, 47 minutes, 20 seconds; Nintendo, 20 minutes, 37 seconds; Dell, 19 minutes, 25 seconds; XM Satellite Radio, 18 minutes, 19 seconds; Cisco Systems, 18 minutes, 14 seconds; Gateway, 13 minutes, 14 seconds; IBM, 11 minutes, 35 seconds; Hewlett Packard, 11 minutes, 20 seconds; Epson, 10 minutes, 55 seconds; and Palm, 10 minutes, 50 seconds.

Also in November, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:

Books, Movies & Music, 2,283.2

Electronics, 1,513.5
Personal Care, 1,003.8
Apparel & Jewelry, 957.1
Auctions, 845.8
Home Improvement, 701.3
Art Prints & Posters, 443.2
Flowers & Gifts, 369.6
Events & Tickets, 317.7

 

 

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