December 20, 2005, 12:00 AM

NBTY pumps up web sales only slightly in Q4

NBTY Inc. is feeling the effects of a weak market for nutritional supplements as Q4 web sales rose 2.1% while total sales increased 1.9%.

Paul Demery

Managing Editor, B2B E-commerce

NBTY Inc. is feeling the effects of a weak consumer market for nutritional supplements. Web sales in the fourth quarter for the company’s Puritan Pride business unit, which incorporates virtually all e-commerce activity, were up only 2.1% to about $14.4 million from $14.1 million a year earlier while total sales rose 1.9% to $435 million from $427 million in Q4 2004.

Overall the web accounted for 3% of total sales in the fourth quarter compared to 3% for the same period in 2004. While total sales were up slightly for the quarter, NBTY says that overall weaker demand for supplements its hurting its segment. “Our strong financial and industry position should help us navigate through this environment,” says NBTY CEO Scott Rudolph.

NBTY, No. 129 in the Internet Retailer Top 400 Guide to Retail Web Sites., markets approximately 2,000 products under several brands, including Nature`s Bounty, Vitamin World, Puritan`s Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, WorldWideSport Nutrition, American Health and others

 

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