Brings More Than 20 Years’ Experience in Technology, CPG, Wholesale Distribution, Global Standards Industries
WESTBOROUGH, Mass., Nov. 29, 2005 - RedTail Solutions, Inc., the leading provider of outsourced solutions to middle market suppliers for electronic trading, today announced that Steve Horton, formerly CEO of Integrated Software Systems, has joined the company as chief marketing officer.
Horton is a seasoned entrepreneur and CEO with more than 20 years of experience in the technology, CPG, wholesale distribution and global standards industries. Prior to joining RedTail, he was founder and CEO of Integrated Software Systems (ISS), a leading provider of data synchronization and supply chain solutions. Under Horton’s leadership, ISS became a pioneer in the Global Data Synchronization Network (GDSN) community, capturing 25 percent of market share. Horton’s vision also led to the launching of the industry’s first hosted data synchronization solution for mid-market manufacturers.
Before ISS, Horton also participated in several other successful ventures as a co-founder, including a global procurement company and National Commodity Buying group (SPN, Inc.) Horton is active in several industry associations and standards governing bodies, including UCC-GS1-US, ISYNC (formerly UCCnet-Transora), GDSN, GMA, NFI, AHMA, IDEA and NEMA.
“Steve is a tremendous addition to our executive team because of his extensive management background and highly relevant industry experience and connections,” said Pat Meisner, CEO of RedTail. We are excited to have him join us as the company enters its next phase of growth and begins to build channel partnerships with large retailers and logistics providers.”
Horton joins the company at a time when it is poised to couple its service-based solution that incorporates global standards for EDI, data synchronization and RFID, to mounting supply chain initiatives in the retail, government and logistics industry segments.
About RedTail Solutions, Inc.
RedTail Solutions, Inc., a privately held company, located in Westborough, MA, is a leading provider of outsourced application platforms for delivery of best-of-breed solutions for electronic trading to middle market and enterprise companies, enabling them to compete in the global supply chain. Its proprietary service platform integrates seamlessly with existing business systems for middle-market and enterprise-level companies, providing advanced levels of visibility and control over the supply chain, eliminating transaction errors, streamlining business processes and reducing penalties for non-compliance. RedTail’s solutions incorporate standards for global data synchronization (GDS), electronic data interchange (EDI) and radio frequency identification (RFID) to meet evolving market requirements. For more information, visit www.redtailsolutions.com.
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George Cohen Communications