December 16, 2005, 12:00 AM

European online shoppers grew by a fifth in Q2

73 million Europeans shopped online during the second quarter, up 19.7% from 61 million in the second quarter of 2004, with southern Europe experiencing the highest growth rate, according to a Forrester Research report just out.

 

73 million Europeans shopped online during the second quarter, up 19.7% from 61 million in the second quarter of 2004, with southern Europe experiencing the highest growth rate, according to a Forrester Research report just out.

The United Kingdom and Germany had the most online shoppers (22 million), followed by France (13 million), Italy (6 million), Netherlands (4 million), Sweden (3 million), and Spain (2 million).

France and Italy posted the largest increase in online shoppers (40%), while growth in Germany, the Netherlands, and the U.K., leveled off, Forrester said.

Fifty-one percent of all European online consumers shopped online during the quarter, compared with 46% in 2004, according to Forrester. The U.K. had the largest percentage of online consumers shopping on the web (71%), followed by Sweden (64%), Germany (59%), France (54%), Netherlands (45%), Italy (25%) and Spain (19%).

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement