Sportsman’s Guide’s successful hunt for more web sales

The Sportsman’s Guide Inc. is fast approaching the day when almost 50% of all orders will be generated online.

In the third quarter, web sales for Sportsman’s Guide, No. 76 in the Internet Retailer Top 400 Guide to Retail Web Sites, totaled $28.9 million, or 47% of total sales of $61.5 million. In comparison, Sportsman’s Guide generated online sales of $23.9 million in Q3 2003, which represented 42% of total sales of $57 million.

Internet sales are increasing in large measure because of the acquisition last year of The Golf Warehouse, a direct marketer of golf equipment and accessories, the company says.

For the period January through September, Sportsman’s Guide generated e-commerce sales of $64.3 million, up 18.4% from $54.3 million in the same period in 2004. “We continue to generate high levels of Internet-related sales,” says CEO Gregory R. Binkley.