The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Sportsman’s Guide’s successful hunt for more web sales
The Sportsman’s Guide Inc. is fast approaching the day when almost 50% of all orders will be generated online. In Q3, web sales increased 21%.
The Sportsman’s Guide Inc. is fast approaching the day when almost 50% of all orders will be generated online.
In the third quarter, web sales for Sportsman’s Guide, No. 76 in the Internet Retailer Top 400 Guide to Retail Web Sites, totaled $28.9 million, or 47% of total sales of $61.5 million. In comparison, Sportsman’s Guide generated online sales of $23.9 million in Q3 2003, which represented 42% of total sales of $57 million.
Internet sales are increasing in large measure because of the acquisition last year of The Golf Warehouse, a direct marketer of golf equipment and accessories, the company says.
For the period January through September, Sportsman’s Guide generated e-commerce sales of $64.3 million, up 18.4% from $54.3 million in the same period in 2004. “We continue to generate high levels of Internet-related sales,” says CEO Gregory R. Binkley.