Dynamic Imaging Capability Now Included in Venda’s On-Demand eCommerce Platform
New York – December 13, 2005 – Venda, Inc., the leading global provider of on-demand eCommerce solutions, announced that Imageware™, an enhanced dynamic image management service, is now available as part of its robust eCommerce platform. A powerful online merchandising tool, Imageware™ helps online retailers create a more in-person shopping experience with zooming and rotating of product images and flipping virtual catalogs.
Without the need for additional development work, hardware or communications, merchants can use Imageware™ (www.venda.com/imageware) to manage image libraries and replace static images with high-resolution images of products, print catalogs and brochures. The high-definition visualization of the click-to-zoom feature allows shoppers to closely examine each item before making a purchase. Shoppers can also click-to-rotate product images to view 360° of a product. Shoppers that prefer to browse catalogs can literally flip pages through an online version of the print catalog or brochure and click on products for more information or to order easily.
“The business case is outstanding, merchants have seen a 30 percent increase in conversion from customers who view the zoom image that results in a five percent increase in sales and a 16 percent increase in average order value,” according to Patti Freeman Evans of Jupiter Research in a May 25, 2004 report Online Apparel Sales: Increasing Sales Using E-mail and Rich Media. Additionally these enhanced imaging features reduce product returns and improve customer satisfaction, but until now, such robust capabilities were available only to well-financed retailers or as high priced point solutions. Today, Venda’s hosted, on-demand platform delivers a plethora of rich functionality including Imageware™ at an affordable fixed monthly fee.
Goldsmiths (www.goldsmiths.co.uk), the largest quality jeweler in the U.K., is leveraging Imageware™ on the Venda platform to create a distinctive online shopping experience. Long recognized for its value, quality and style, Goldsmiths set out to design an easy-to-use site that was equally pleasing to the experienced and novice web shopper. Using Venda, Goldsmiths allows shoppers to browse through an online catalog, zoom and rotate pictures of the site’s watches, gold and diamond jewelry.
“Working with Venda’s Imageware™, we’ve given our customers a more compelling and intriguing online shopping experience,” said Stephen Harvey, Chief Operating Officer, Goldsmiths PLC. “Choosing jewelry is such a personal experience, and browsing a catalog is a powerful merchandising tool. The deep zoom capabilities are the closest thing to choosing that special piece of jewelry in person. The response has been tremendous in terms of increased sales and great customer feedback.”
Venda, Inc. (www.venda.com) provides B2B and B2C eCommerce capabilities in a single, economical, on-demand platform for over 100 eCommerce sites. Retailers, branded manufacturers and franchise networks of all sizes and industries are empowered by Venda to increase online and cross-channel sales and build customer satisfaction and loyalty.
“In our continued drive to provide a wide range of best-in-class features in a single, affordable on-demand solution, the availability of Imageware™ as part of the Venda platform is a huge win for our current and future clients,” said Jeffrey Max, CEO of Venda, Inc. “Online retailers are always looking for the merchandising advantage that creates a better shopping experience and has high ROI. Because of the quick implementation and low fixed fee, Imageware™ provides fast ROI.”
About Venda, Inc.
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including Virgin Megastore, Panasonic, Tommy Hilfiger, Ted Baker and Xerox. The Company’s full-feature, full-service eCommerce solution combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda’s B2B, B2C and B2E solutions provide “best of the Web” capabilities to mid-tier and Fortune 1000 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with more than 20 years of experience in online businesses.
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