December 12, 2005, 12:00 AM

Online shopping trips rise 33% this year over last, says Holiday Index

For the holiday shopping season through Dec. 4, online shopping trips are up 33% compared to last year, reports Nielsen/NetRatings, an Internet media and market research company, in its Holiday eShopping Index.

Kurt Peters

Executive Editor

 

For the holiday shopping season through Dec. 4, online shopping trips are up 33% compared to last year, reports Nielsen/NetRatings, an Internet media and market research company, in its Holiday eShopping Index.

The Nielsen//NetRatings Holiday eShopping Index looks at traffic at over 100 online retailers across 10 categories. Last year at this time, the Holiday eShopping Index showed shoppers visiting retail sites 348.3 million times during the week; this year, the number of shopping sessions grew to 462.5 million.

“Online shopping has increased over last year because both new and experienced Internet buyers are not only researching products and comparing prices online before making a purchase, but they are also finding good holiday discounts online,” said Heather Dougherty, senior retail analyst, Nielsen/NetRatings.

The fastest growing category was Books/Music/Video, which increased in shopping visits by a remarkable 238% compared with the sixth week of the 2004 holiday season. Apparel ranked No. 2 in year-over-year growth with an increase of 38%, while Toys/Video Games, Retail and Consumer Electronics rounded out the top five year-over-year fastest growing categories, each with 28% growth.

“Retail sites across all product categories have experienced growth over last year and traffic continues to escalate as the holidays get closer,” said Dougherty. “The significant increase in visits to the Books/Music/Video category is being driven by the vast selection of titles released during the holidays.”

 

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