Zappos.com experienced the largest increase in traffic among the top 10 apparel and beauty sites in October, with visits increasing 107% to 3.1 million from 1.5 million a year earlier, according to Nielsen/NetRatings.
VictoriasSecret.com had the second largest increase, with visits increasing 52% to 3.2 million from 2.1 million, followed by eBay Health and Beauty, up 41% to 4.5 million from 3.2 million; eBay Clothing, Shoes and Accessories, up 32% to 11.9 million from 9 million; LLBean.com, up 22% to 2.8 million from 2.3 million; eBay Jewelry and Watches, up 15% to 5.3 million from 4.6 million; Buycostumes.com, up 13% to 3.4 million from 3 million; Avon, up 13% to 2.6 million from 2.3 million; The Gap, up 8% to 2.7 million from 2.5 million; and Old Navy, up 3% to 3.2 million from 3.1 million.
EBay Clothing, Shoes and Accessories recorded the most traffic in October, followed by eBay Jewelry and Watches, eBay Health and Beauty, Buycostumes.com, VictoriasSecret.com, Old Navy, Zappos.com, LLBean.com, The Gap, and Avon.
The top 10 apparel and beauty sites ranked by time per visit were Avon, 44 minutes, 17 seconds; Mary Kay, 34 minutes, 41 seconds; Blair.com, 20 minutes, 23 seconds; eBay Clothing, Shoes and Accessories, 18 minutes, 35 seconds; Lands End, 16 minutes, 15 seconds; Spiegel, 16 minutes, 1 second; LLBean.com, 15 minutes, 31 seconds; eBay Jewelry and Watches, 14 minutes, 48 seconds; Eddie Bauer, 14 minutes, 23 seconds; and Sierra Trading Post.com, 12 minutes, 39 seconds.
Also in October, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments and in the report and their number of impressions (in millions) are:
Food & Beverage, 1,853.2
Personal Care, 867.0
Apparel & Jewelry, 683.1
Home & Garden, 506.4
Print Publishing, 484.1
Toy & Hobby, 262.7
Automotive Supply, 202.8
Recreational Gear, 51.5