December 9, 2005, 12:00 AM

Zappos.com leads apparel and beauty sites with 107% growth in October

Zappos.com experienced the largest increase in traffic among the top 10 apparel and beauty sites in October, with visits increasing 107% to 3.1 million from 1.5 million a year earlier, according to Nielsen/NetRatings.

Kurt Peters

Executive Editor

 

Zappos.com experienced the largest increase in traffic among the top 10 apparel and beauty sites in October, with visits increasing 107% to 3.1 million from 1.5 million a year earlier, according to Nielsen/NetRatings.

VictoriasSecret.com had the second largest increase, with visits increasing 52% to 3.2 million from 2.1 million, followed by eBay Health and Beauty, up 41% to 4.5 million from 3.2 million; eBay Clothing, Shoes and Accessories, up 32% to 11.9 million from 9 million; LLBean.com, up 22% to 2.8 million from 2.3 million; eBay Jewelry and Watches, up 15% to 5.3 million from 4.6 million; Buycostumes.com, up 13% to 3.4 million from 3 million; Avon, up 13% to 2.6 million from 2.3 million; The Gap, up 8% to 2.7 million from 2.5 million; and Old Navy, up 3% to 3.2 million from 3.1 million.

EBay Clothing, Shoes and Accessories recorded the most traffic in October, followed by eBay Jewelry and Watches, eBay Health and Beauty, Buycostumes.com, VictoriasSecret.com, Old Navy, Zappos.com, LLBean.com, The Gap, and Avon.

The top 10 apparel and beauty sites ranked by time per visit were Avon, 44 minutes, 17 seconds; Mary Kay, 34 minutes, 41 seconds; Blair.com, 20 minutes, 23 seconds; eBay Clothing, Shoes and Accessories, 18 minutes, 35 seconds; Lands End, 16 minutes, 15 seconds; Spiegel, 16 minutes, 1 second; LLBean.com, 15 minutes, 31 seconds; eBay Jewelry and Watches, 14 minutes, 48 seconds; Eddie Bauer, 14 minutes, 23 seconds; and Sierra Trading Post.com, 12 minutes, 39 seconds.

Also in October, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments and in the report and their number of impressions (in millions) are:

Food & Beverage, 1,853.2
Personal Care, 867.0
Apparel & Jewelry, 683.1
Home & Garden, 506.4
Print Publishing, 484.1
Toy & Hobby, 262.7
Automotive Supply, 202.8
Recreational Gear, 51.5

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement