St. Louis , MO – December 8, 2005–Outrider, a leading global search engine marketing agency based in St. Louis, and a Mediaedge:cia company, has been named paid search agency of record for MyPoints.com, one of the world`s leading shopping reward sites. Mediaedge:cia (MEC) is a leading media communications specialist company and part of WPP`s media investment management company GroupM.
"With its direct tie-ins to dozens of retailers and services, including JC Penney, Dell, Avon and Barnes & Noble, MyPoints.com is a perfect candidate for greatly increased exposure through paid search,." said Chris Copeland, senior partner and managing director, Outrider. "We look forward to working with them to maximize their search results."
"We were greatly expressed by how well the Outrider teams understood our business and was able to show concrete examples of how our search could be improved," added Steve Calderaro, manager, acquisition marketing, MyPoints.com.
MyPoints.com is the premier online shoppers program that offers its members the most rewards from America`s top brands. Founded in 1996, the frequent shoppers program now has the largest membership of active shoppers on the web. Members earn "Points" by reading e-mails, taking surveys or shopping online at more than 300 merchants. MyPoints.com members zealously redeem points for themselves - and others - for free gift cards for name-brand merchandise, airline miles, gasoline, and dining out. For more information, visit www.mypoints.com.
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit search.outrider.com. About Mediaedge:cia Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world`s leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com